Listening 1 : Marketing Strategy

ByZahid Muzaffar Khan November 27, 2023November 27, 2023

A successful business relies on a well-developed marketing strategy. This strategy entails carefully planning and executing different tactics to effectively promote a product or service. The primary objective is to attract and retain customers.

Unit 6 – Listening 1 – Marketing Strategy – Quiz

Listen to the conversation in your Qskills for success ” Listening and Speaking book” Level 1, page 124 , and choose the correct answers.

1. What is the main topic of today’s lecture?

A) Influencer marketing

B) The definition of marketing

C) Advertising techniques

D) Social media usage

2. What is marketing about according to the professor?

A) Creating products

B) Influencing people’s decisions

C) Researching new markets

D) Designing advertisements

3. Who is responsible for researching how people make decisions?

A) The sales department

B) The marketing department

C) The finance department

D) The customer service department

4. What is a “marketing strategy”?

A) A way to make products cheaper

B) A technique for hiring marketers

C) A plan to train salespeople

D) A method to promote products

5. What is “influencer marketing” primarily associated with?

A) Television commercials

B) Social media

C) Radio advertisements

D) Newspaper articles

6. According to the text, what percentage of the world uses social media?

A) 10%

B) 25%

C) 40%

D) 50%

7. What is the role of “micro-influencers” in marketing?

A) They act in commercials

B) They use products in videos

C) They design marketing strategies

D) They write articles in newspapers

8. Who might be considered an industry expert?

A) A university professor

B) A famous musician

C) A social media user

D) A micro-influencer

9. How do companies utilize bloggers in influencer marketing?

A) To design their websites

B) To write about their products

C) To create music for ads

D) To act as brand ambassadors

10. What is the goal of marketing?

A) To entertain consumers

B) To educate consumers

C) To influence consumer choices

D) To survey consumers

11. How do marketers find out what people want and need?

A) By creating surveys

B) By researching decisions

C) By promoting products

D) By selling products

12. What kind of product was mentioned as an example in the text?

A) A mobile phone

B) A kitchen knife

C) A musical instrument

D) A book

Vocabulary 1: Marketing Strategy

Vocabulary 2: How stores influence customers

Listening 1 : Marketing Strategy

Unit 6 – Listening 1 – Marketing Strategy – Quiz

How do we make decisions?

Listening 2: How stores influence customers

Vocabulary 2: How stores influence customers

Vocabulary 1: Marketing Strategy

Listening Skill: Making Inferences

Unit 6 – Listening 1 – Marketing Strategy – Quiz

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